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TON - March/April 2011, VOL 4, NO 2 — April 11, 2011

When it comes to social media, some studies indicate that nurses have bounded ahead of other healthcare professionals in embracing the digital platform. A 2010 survey of 292 nurses by Nicholson Kovac Inc found that 65% said they “would engage in social media for reasons of professional development.” Slightly more than threequarters (77%) acknowledged visiting Facebook and 11% said they use Twitter. More than 80% of nurses responded that they access Websites to find healthcare information, and 41% said they visit Websites of manufacturers to learn more about products and services.

Now a new book, The Nurse’s Social Media Advantage by Robert Fraser, BScN, RN (Sigma Theta Tau International), instructs nursing professionals on how to harness social media to improve their nursing practice. The book addresses various issues in a Q&A format and reviews a range of topics the author believes are important for social media users working in healthcare, including how to assess your legal risks.

Fraser is a nurse in Canada and describes himself as being passionate about “how technology can change the way we share information.” He encourages nurses to be at the forefront of technology and become part of a global nursing network. The book costs $24.95 and is available through www.nursingknowledge.org or at www.amazon.com

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